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A study of Swedish tourist going on vacation in Thailand

With the help of consumer decision making theory, factors were being investigated. An additional questionnaire was being distributed to collect primary data. The secondary data from reliable sources was used to have a better understanding of Swedish travelling behaviour. It showed that among eight factors “motivation or energizers factor” has the most influence or effect on Swedish traveler’s decision making in choosing Thailand as a traveling destination.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-10152
Date January 2009
CreatorsPANTO, SITTHIPHON, Pan, Rong
PublisherMälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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