Mladá Boleslav is a town located near Prague in Central Bohemia Region. Mladá Boleslav has a long history, but nowadays it is in the first place an industrial town producing Škoda cars. The town also offers a lot of attractions for the visitors and for its inhabitants. The aim of this work is to analyse the current marketing communication of the town and to suggest measures improving the promotion of Mladá Boleslav.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75432 |
| Date | January 2010 |
| Creators | Polach, Miroslav |
| Contributors | Mikeš, Jiří, Herget, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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