Thesis is focused on corporate identity with accent on corporate design. It describes roles and relationships among particular components of CI. More detailed is aimed at corporate design. Practical part of thesis describes redesign process and presents results of research on this theme.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15903 |
| Date | January 2008 |
| Creators | Růna, David |
| Contributors | Zamazalová, Marcela, Černá, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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