This diploma thesis is focused on strategic brand building of brand Signal. A complex research of all important issues has been made. It is an overall overview of oral care market in CZ, set up Signal status in this market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76108 |
| Date | January 2010 |
| Creators | Allushi, Amis |
| Contributors | Zamazalová, Marcela, Mrázková, Lucie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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