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An Evaluation of Pharmaceutical Industry Representatives' Learning Experiences: Pandemic-Related Compliance Training Understood for the Future

This study employed Kirkpatrick's training evaluation model to better examine the reactions and learning experiences of a group of pharmaceutical industry sales professionals who participated in pandemic-related virtual compliance training in spring 2020. The field of learning technologies has few examples and limited knowledge regarding the evaluation of virtual training in the context of pandemic-related compliance training in the biopharmaceutical sector. This qualitative study employed semi-structured interviews to collect data from industry participants, allowing an examination of their experiences relative to the first three stages of Kirkpatrick's training evaluation framework, namely the reactions of the trainees, the knowledge transferred to the trainees, and the performance as it relates to the trainees' changed behaviors because of their participation in virtually delivered training.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc1985911
Date08 1900
CreatorsBlakey Caraway, Meaghan Kenda
ContributorsWarren, Scott, Johsnon, Karen, Mathis, Janelle
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, Blakey Caraway, Meaghan Kenda, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved.

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