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The Marketing Strategies of E-mail on Educational Training Services.

E-mail is changing direct marketing. A rapidly maturing set of permission e-mail marketing technologies is profoundly impacting the way companies market to their customers.
Lifelong learning will be essential for everyone as we move into the 21st century and it has to be made accessible to all. Education and training systems also must play an important role. As the world moves increasingly to knowledge-based economies and societies, the emphasis given to this goal is not only right, but also it must be reinforced.
In this study, we¡¦ll discuss the current situation of educational training services applying permission e-mail marketing in Taiwan. Therefore, the paper provides a good direction for researchers in e-mail marketing. Furthermore, educational training services can apply e-mail marketing strategies easily and gain benefits from them.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0414102-122945
Date14 April 2002
CreatorsChou, Wen-Fu
ContributorsChin-Fu Ho, Hsiangchu Lai, Ching-Shyang Hwang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414102-122945
Rightsunrestricted, Copyright information available at source archive

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