Abstract
After the financial tsunami in 2008, the global economy slowly revives. Taiwan's department store retail industry is flourishing. There is one common feature from observing the location of these new department stores. They have all chosen to locate inside or next to the train station, high-speed railway stations, subway stations and other passenger transportation stations. Department stores in Taiwan formally entered another era.
The research shows to discuss the development and definition of terminal department stores from the history of Japan¡¦s department stores. By using quality research, the managers of SKM and GMALL reply to understand what the 7 competitions indexes of terminal department stores.
1.Based on this perspective, the study examines the seven competitions indexes of terminal department stores: 1. Site conditions and the business district: the crowd from transportation is the advantage for terminal department stores, moreover, the booming of the business district will benefit terminal department stores. 2. Commercial space and transfer stations: terminal department stores collocate the commercial space and transfer stations. 3. Product constitution and recruit firm: the major selling points of terminal department stores are famous restaurant, take-out food and instant food of convenient stores that will congregate the consumers to increase their time for shopping in other floor.
4. Service: terminal department stores add more service for customer e.g. passenger luggage storage, wireless Internet for business travelers, foreign currency exchange and delivery of goods. 5. Marketing planning ability: marketing can use not only advertisement and promotion in station, but the DM of members and online community website. 6. Finance: terminal department stores establish one or two years that are lack of overall revenue performance. 7. Overall environment and strategy: combination complementary measures and marketing abroad will add up stores¡¦ image and promotion.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0701111-161110 |
| Date | 01 July 2011 |
| Creators | Liu, Ying-Tzu |
| Contributors | Tsuang Kuo, Pei-how Huang, Tai-Hwa Chow |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-161110 |
| Rights | campus_withheld, Copyright information available at source archive |
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