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Telephone banking service in Hong Kong.

by Chan Kit Ping, Wendy. / Includes questionnaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 50-52). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- FACTORS THAT CONTRIBUTE TO THE DEVELOPMENT OF TELEPHONE BANKING SERVICE IN HONG KONG --- p.7 / High Telephone Usage in Hong Kong --- p.7 / Telephone Banking Service as Differentiation Weapon --- p.8 / Hectic Life Style of Hong Kong People --- p.8 / High Property Prices in Hong Kong --- p.8 / Labor Shortage in Hong Kong --- p.9 / Chapter III. --- INDUSTRY REVIEW --- p.10 / Development of Telephone Banking Service in Hong Kong --- p.10 / Procedure of Using Telephone Banking Service --- p.12 / Variants of Telephone Banking Services --- p.16 / Chapter IV. --- LITERATURE REVIEW --- p.20 / Adoption of a Service Innovation --- p.21 / Adoption of New Banking Technology --- p.21 / Hypotheses Setting --- p.25 / Chapter V. --- RESEARCH METHOD --- p.27 / Research Information Needed --- p.27 / Research Design --- p.29 / Demographic Characteristics of the Sample --- p.33 / Chapter VI. --- RESEARCH ANALYSIS --- p.34 / Awareness of Telephone Banking Service in Hong Kong --- p.34 / Way of Learning about Telephone Banking Service --- p.34 / Adoption of the Service --- p.35 / Reasons for Using the Service --- p.35 / Frequency of Using Telephone Banking Services --- p.36 / Most Frequently Used Services --- p.36 / Satisfaction Level of Users --- p.37 / Reasons for Not Using the Service --- p.37 / Attitude Towards Telephone Banking Service --- p.37 / Psychographic Characteristics of Users vs Non-users --- p.38 / Chapter VII. --- RECOMMENDATIONS --- p.40 / Ways to Recruit New Users --- p.40 / Ways to Encourage More Usage from Existing Users --- p.43 / Operational Recommendations --- p.44 / Chapter VIII. --- LIMITATIONS AND SUGGESTIONS --- p.46 / Questionnaire Setting --- p.45 / Sample Size --- p.47 / The Use of Personal Questions --- p.48 / Suggestions for Future Researches --- p.48 / BIBLIOGRAPHY --- p.50 / APPENDIX --- p.53 / Questionnaire --- p.53 / Figures 1-13 --- p.63-80 / Tables 1-13 --- p.81-93

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319303
Date January 1994
ContributorsChan, Kit Ping Wendy., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, viii, 93 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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