Diploma thesis analyzes the supply of chosen Czech travel agencies in relation to destination Turkey. The aim of the thesis was to create a certain manual for the newly formed travel agency, which would inspire by this thesis and would find out, which marketing tools are suitable to use for its enter to the market. The first theoretical chapter is dedicated to explanation of basic terms, which are used in the thesis. The next chapter presents the destination and the third chapter contains the analysis. The last chapter compares and evaluates all tools of the selected travel agencies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114141 |
| Date | January 2011 |
| Creators | Pechníková, Jana |
| Contributors | Petrů, Zdenka, Gloserová, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds