Social media are at the present time one of the most growing marketing tools. Number of users grow in impressive pace. Therefore it is important for travel agencies to incomporate this tool to their marketing strategy. The aim of the master thesis is to analyse current situation of marketing on social media in Czech republic for the purpose of of the travel agency. On this basis will be set marketing strategy for given travel agency.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198050 |
| Date | January 2013 |
| Creators | Kučerová, Michaela |
| Contributors | Vaško, Martin, Petrů, Zdenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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