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Marketingová strategie vybraného podniku cestovního ruchu / Marketing strategy of selected travel agency

Diploma thesis focuses on the marketing strategy of travel agency called CK S úsměvem, which organizes sports tours not only with aerobic. The aim is to characterize and evaluate the current marketing strategy of CK S úsměvem and suggest possible changes or improvements. The thesis is divided into theoretical and practical part. The theoretical part is putting the issue of tourism and tourism marketing. The practical part is based on theoretical principles. Marketing strategy of CK S úsměvem will be analyzed using the PEST analysis, SWOT analysis, competitor analysis, survey, customer testimonials, personal experience and interviews with owners of CK S úsměvem. The conclusion will confirm or disprove the hypothesis outlined in the introduction.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72217
Date January 2010
CreatorsPragrová, Lucie
ContributorsPetrů, Zdenka, Khol, Roman
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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