The thesis looks at a detailed evaluation of the potential merger of two travel agents (Travel Agent Obnova Ltd., and Travel Agent Marcela Drašnarová). The first part deals with a comprehensive analysis of both companies. The theoretical characteristic of financial analysis builds its practical implementation on the example of Travel Agent Obnova. Qualitative analysis is based on PEST analysis, competitive analysis and SWOT analysis for the two above mentioned companies. The second part is devoted to the integration of enterprises in the tourism sector as part of the globalization process. The paper presents specific examples of merger based on real experience. In conclusion, the thesis characterizes and assesses the options for the integration of those travel agents.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17435 |
| Date | January 2009 |
| Creators | Abrahamová, Jana |
| Contributors | Valentová, Jana, Valášek, Miroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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