Taiwanese Travel Behaviors and Intention of Minsu Inn Consumption
Abstract
Amid the lifestyle trend which increasingly emphasizes leisure and travel, the questions of ¡§what are most important underlying motivation of travel in Taiwanese consumers?¡¨ ¡§what are the characteristics in Taiwanese travelers during vacations?¡¨ and ¡§how much are their intention to try to stay in the currently popular mingsu inns?¡¨ are worthy studying. Focusing on these issues, the study has integrated theories and literature of travel behaviors, proposed a theoretical model for travel behavior study on Taiwanese people, and hereby developed a scale to assessing travel motivations of Taiwanese people and established a model for empirical study in intention of mingsu inns consumption. The mainly participants of the study include professionals and technicians in Taiwan. The sample size is 445. The main results are summarized as follows:
(1) Five main factors underlying Taiwanese travel are refreshment, family fusion, knowledge extension, socialization, and self-improvement.
(2) The main sources of travel information are family members, media coverage, agency promotion, friends and relatives, and non-profit organization. There is a statistically significant and positive correlation between knowledge extension and agency promotion information source.
(3) Major considerations in vacation planning include board and room, transportations, activities, itinerary, Nature access, and shopping. No significant correlation was found between motivations of travel and consideration about itinerary and shopping
(4) Many positive and significant correlation were found between any vacation motivations of travel and intention of minsu inns consumption.
(5) Negative and significant correlation between age and length of overseas travel was found, while the relationship between age and travel length significantly positive.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830105-162553 |
| Date | 30 August 2005 |
| Creators | Hsieh, Chi-Hui |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830105-162553 |
| Rights | campus_withheld, Copyright information available at source archive |
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