This final thesis deals with outgoing tourism of young Czechs to Germany. The theoretical part presents characteristics of tourism destination marketing and a definition of Youth Travel. The analytical part is concerned with the potential of Germany as a destination of young people from the Czech Republic and presents results of a conducted survey for the demand of young Czechs for destination Germany.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136267 |
| Date | January 2012 |
| Creators | Kylarová, Markéta |
| Contributors | Valentová, Jana, Sršeň, Radim |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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