This diploma thesis is focused on the evaluation of Czech wine market in comparison to the world market, evaluation of a smaller subject which sells wine and cares about supporting local viticulture and also on suggestions proposed in order to support local viticulture. The theoretical part consists of information regarding wine, grapevine, history of wine, wine-growing areas in the Czech Republic, varieties of grapevine, different kinds of grapevine defined by colour, quality, amount of sugar, division of wine to still or sparkling, wine production, wine labelling, wine legislation and amendments of the law on viticulture and wine-making. The first part is focused on the general view of foreign trade and its importance in the economy, import, export, meaning and purpose of marketing. In the practical part situation in the wine market in the Czech Republic is evaluated in a comparison to the world market, mainly the production, consumption, import and export. Another important part of the thesis is an evaluation of an online store with wine which is strongly committed to supporting local wine producers. A partial goal of the thesis is to assess the fact that wine is not harmful to health and to determine in which amount and proportion is it beneficial. In the conclusion, there are suggested different ways of support for local producers of wine from the state, sellers, organizations and also opportunities that may be used by the wine-makers in order to make themselves more popular.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259311 |
| Date | January 2016 |
| Creators | Košlerová, Veronika |
| Contributors | Regnerová, Olga, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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