This thesis deals with the topic of coffee consumption. It is divided into two parts connected to each other. The first part sums up theoretical findings from the Czech as well as foreign authors' literature. The second part focuses on coffee consumption itself. First, situation on the coffee market was analysed. Then a market research among students from 8 countries -- Austria, Czech Republic, France, Great Britain, Italy, Slovakia, Spain and Turkey - was made (using a questionnaire) and results were compared. Based on this research, recommendations for Park Lane Café were brought.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179727 |
| Date | January 2014 |
| Creators | Hanzelková, Klára |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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