This Masters thesis Beer Market Analysis in Czech Republic describes the brewing industry in the Czech Republic from its beginnings to the present. It mainly focuses on the activities of large brewing companies which influence the beer market in Czech Republic the most. Small breweries have been increasing their market position and their activities are presented as well. The number of Microbrewery grows every year. This segment of market reflects a new trend in society where beer drinkers are looking for new beer flavors.
The first part introduces the methodological procedures which have been used for understanding the problems of brewing in Czech Republic.
The theoretical frame is based on research of professional literature. There are explained the basic manufacturing processes and characteristics of beer production. The basic indicators of brewery and current trends in production and consumption of beer are represented by tables and graphs.
The final section is about specific analyzes of branch and main subjects. The analysis included the four largest brewing companies in the Czech market. It monitors how the number of microbreweries grows in time. The customer interest for small breweries is evaluated by the questionnaire. Results of the research are evaluated in the final part of thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:263023 |
| Date | January 2017 |
| Creators | Bureš, Jiří |
| Contributors | Maier, Tomáš, Lukáš, Lukáš |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0014 seconds