The main object of this paper work is to analyze liquers market in Czech republic by primary and also secondary data and to group the consumers into few segments. In consequence according to predetermined priorities to choose the most attractive segment and to create the marketing strategy designated for chosen segment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:6199 |
| Date | January 2007 |
| Creators | Štefko, Miloslav |
| Contributors | Koudelka, Jan, Michal Straka, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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