Skúsenosti z uvedenia značky Dettol na Slovensku a možnosti ich uplatnenia na českom trhu / Experience of Dettol brand launch in Slovakia and utilization of this experience for the Czech market

Description

The thesis deals with strategic brand management and brand launch. Specifically, the launch of antiseptic and disinfectant brand Dettol at Slovak market and supporting activities are being analyzed. Based on the outcomes of this analysis the strategic launch model for Dettol brand in the Czech Republic is proposed.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-10974

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10974
Date	January 2008
Creators	Kugla, Juraj
Contributors	Postler, Milan, Baričičová, Marie
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Slovak
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess