This thesis deals with strategic analysis of particular organisation. Appropriate methods of internal and external analysis are chosen and theoretically described as well as the theories for competitive strategy design. In practical part of the work, strategic analysis outputs are implemented for the needs of organization with a view to formulate optimal design of competitive strategy. The work concludes with results summarization, representing the preview to the strategy selection issue, designated for the needs of company management.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74981 |
| Date | January 2010 |
| Creators | Hůlková, Romana |
| Contributors | Krause, Josef, Hamr, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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