This paper focuses on the practical application of segmentation. It is based on the theory of marketing segmentation and tries to apply it to the case of a company in building industry in the Slovak market. It analyses secondary data available from the company and primary data obtained from questionnaires. The paper determinates and identifies the existing market segments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76021 |
| Date | January 2009 |
| Creators | Šupicová, Alžbeta |
| Contributors | Koudelka, Jan, Fusko, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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