The main objective of this diploma thesis is to suggest strategy for Czech wine export companies thinking about the wine export to Lithuania. The next it is necessary to decide or recommend whether these companies would enter to the Lithuanian market wines or not. The strategy has to think about all restrictions not only from Lithuania but to follow the conditions set by the European Union. Based on the analysis of the external environment and the sector of the Lithuanian market, including the maps of competitive groups of wineries in the Czech Republic devising is according GE matrix proposed strategy to enter the Lithuanian market. From an overall assessment of all relevant factors (competitors, substitutes, beer tradition, distance, etc.) the Czech exporters will have no long-term exporting chances in the Lithuanian market. According to this reason is recommended not to enter this market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:177062 |
| Date | January 2014 |
| Creators | Moravčíková, Eliška |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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