This diploma work focuses on analysis the brand comprehension and advertising strength in retail food-market segmented according to the settlement size within spotřební družstvo Jednota České Budějovice. Also it suggests the changes in promotion strategy of this brand.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:44831 |
| Date | January 2008 |
| Creators | VORÁČEK, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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