In my thesis I analyze the market position of three traditional brands from Opavia portfolio. The main part of analyses is focused on Tatranky Opavia. My thesis is structured as a comparison of marketing mixes of Tatranky, Fidorka, Kolonada. In the end next steps for the future of Tatranky are stated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11104 |
| Date | January 2008 |
| Creators | Zahoranská, Jana |
| Contributors | Halík, Jaroslav, Krátký, Stanislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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