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Marketingová činnost prodejní galerie / Marketing sales activity Gallery of art

The aim of the thesis was to analyze the situation in contemporary Slovak art market and the characteristics of entities dedicated to the sale of works of art.This work deals with specific marketing problems in this area. At the end of the analyzed Matica slovenska as an important institution with a long tradition.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15390
Date January 2009
CreatorsFerencová, Dagmar
ContributorsČerná, Jitka, Pešek, Ondřej
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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