The diploma thesis is describing Analysis of business strategy of the company Invia and is divided into two parts. First part summarizes principle of market of tourism. It defines subjects and specifics of this market. Special attention is focused on selling tours through the Internet. Second part analyzes business strategy of travel agency Invia, the largest seller of tours online in the Czech Republic. First of all basic information about the company are described, and then parts of business strategy are developed, including SWOT analyze.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76389 |
| Date | January 2009 |
| Creators | Chytilová, Kristýna |
| Contributors | Sedláček, Jiří, Holeček, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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