The aim of this thesis is to propose appropriate forms of Public Relations for chosen tourist destination in the region Jindřichohradecko. The theoretical part deals with the issue of tourism, Public Relations and the use of public relations in tourism. The findings contained in the theoretical part are serve as a basis for methodical and practical part. Analyses of the selected tourist destination are performed based on the methodical part. The outcome is a proposal of PR portfolio focusing on the modern forms of communication which would be also applicable in chosen tourist destination.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262266 |
| Date | January 2014 |
| Creators | Hervířová, Hana |
| Contributors | Musil, Martin, Krbová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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