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Vliv negativní politické reklamy na voliče v České republice / Impact of negative political advertising on voters in the Czech Republic

This thesis focuses on the impact of negative political advertising on voters in the Czech Republic. Evaluation and perception of negative political advertising, information effect, impact on the assessment and perception of political subjects and impact on voter turnout are examined specifically. To test proposed hypothesis, data from a survey and from a time and content analysis of political ads in the selected daily newspaper are used.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153307
Date January 2013
CreatorsONDŘEJ, Tomáš
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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