My thesis is about strategy generation and its importance for the company. In the theoretical part, I tried to emphasize the main purpose of the analysis and indicate their strengths and weaknesses. In the practical part, I worked out and evaluated the process of generation Mary Kay strategy. I was not trying to generate a new concept of the strategy, but I tried to figure out why this strategy, which has been unchanged for many years, is so successful.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76273 |
| Date | January 2010 |
| Creators | Vehovská, Martina |
| Contributors | Sedláčková, Helena, Bučová, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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