This study analyzes the official Vkontakte group of United Russia during the period of January 10 – April 10, 2013. Parliamentary majorities of United Russia have been a pillar of the Russian political regime which, despite being undemocratic, is still characterized by considerable competition. Therefore, the study draws upon the two-way symmetrical model of public relations which is compatible with the catch-all character of the party and the horizontal, open-ended nature of social networks. According to the model, an organization wishing to build an attractive image should communicate with its publics in a two-way fashion and be ready to change in accordance with people’s preferences. The method of content analysis is employed in the study in order to establish instances of two-way communication between the members of the group and its moderators. Special attention is paid to discussions regarding legislation since such conversations can clearly evidence that the party is ready to react to ordinary people’s interests and preferences. However, according to the findings of the study, the users’ messages seldom received feedback and almost all of their suggestions and questions regarding legislation were ignored.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-28520 |
| Date | January 2013 |
| Creators | Gorelik, Stas |
| Publisher | Karlstads universitet, Institutionen för geografi, medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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