This thesis analyses consumer behaviour connected with chocolate bars. It describes metodology of marketing research. The form of the research is questionnaire. Respondents are students of VŠE. The research discovers popularity of some brands and selling places in the campus. Results are used for the formulation of recommendation for the strategy of sale.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15735 |
| Date | January 2009 |
| Creators | Jirkovská, Hana |
| Contributors | Bártová, Hilda, Vávra, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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