The objective of this thesis is to find out attitudes of consumers to different types of retail outlets on the Czech market. There are analysed secondary and primary data in the thesis. Secondary data are extracted from the research Market&Media&Lifestyle of the Median agency. Primary research is carried out face to face. The aim of this thesis is to explore opinions of the consumers, their emotions and predispositions to behavior, to discover all of the three dimensions of the attitudes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9270 |
| Date | January 2008 |
| Creators | Merklová, Eva |
| Contributors | Bártová, Hilda, Černá, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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