The theoretic part of this Thesis tries to point out the position of an organizational culture in the corporate identity of a firm. It describes the most important organizational culture typologies, its elements and instruments, and last but not least explains the modification process concerning the corporate structure. The practical part then offers a view of a certain company regarding the market positioning, functioning and organization. Finally applies the theory onto the current situation in the certain company. The paper proposes and suggests the new possible organizational culture changeover and also recommends also adjustments of hierarchy and job positions in the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113357 |
| Date | January 2010 |
| Creators | Šotolová, Petra |
| Contributors | Dvořák, Jiří, Forštová, Lucie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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