Swissness as branding strategy in China an empirical analysis of Chinese consumers&u8217 attitude toward Switzerland and Swiss products /

Description

Master-Arbeit Univ. St. Gallen, 2007.

Links & Downloads

1. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01653989002/$FILE/01653989002.pdf

Tags

Marke. Strategie. Uhrenindustrie.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/611874959
Date	January 2007
Creators	Schüep, Marco.
Publisher	St. Gallen,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Download (PDF) via World Wide Web für Universität St. Gallen