Following diploma thesis provides an overview of external and internal factors influencing the operating of the company Trade Fairs Brno a.s. Theoretical part describes the background of strategic management and planning including the strategic methods used later in the analytical part. In the analytical part, PESTLE analysis, 7S McKinsey Model or Porter’s Five forces analysis are applied. The strategic plan proposed involves two alternatives and a SWOT analysis. The information used in the work are obtained from appropriate literature sources, Czech Statistical Office, Annual Reports of the company or directly provided information from the company’s representatives.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:425776 |
| Date | January 2019 |
| Creators | Svobodová, Silvie |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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