This master thesis deals with the financial and commercial evaluation of the situation of the company Precheza namely using benchmarking. The work is divided into four main parts, where the first one is devoted to theoretical bases and information, whose knowledge is necessary for understanding the topic. The next chapter focuses on a description of the company and its situational analysis. The main part is devoted to benchmarking, which is the comparison of the chosen company with its major competitors. Final remarks of the thesis discuss the main findings and conclusions of the whole performance analysis as well as suggestions and plans for the improvement of the researched company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241504 |
| Date | January 2016 |
| Creators | Vénosová, Tereza |
| Contributors | Tučková, Kamila, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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