The diploma thesis focuses on the economic and financial evaluation of a selected company using the Balanced Scorecard method. The work is divided into four parts and the first part includes the objectives, methods and procedures of processing. The second part is focused on the theoretical background needed for the next part, namely the analytic part, which will introduce the selected company and will compile and evaluate financial and strategic analysis. Based on the results of the analysis, a proposal for the implementation of the Balanced Scorecard model will be created in the last part of the work in order to improve the current performance of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442896 |
| Date | January 2021 |
| Creators | Hnátek, Michael |
| Contributors | Bartoš, Vojtěch, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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