The graduation thesis deals with the specifics of the marketing strategy of a middle-sized machinery company on the Ukrainian and Russian market. The business environment and opportunities in machinery in both Eastern countries are described as well as the risks on these unstable markets are emphasized. The company's entrance strategy follows and it is completed with the evaluation and recommendation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16465 |
| Date | January 2009 |
| Creators | Horáková, Kristýna |
| Contributors | Halík, Jaroslav, Smutek, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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