The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206972 |
| Date | January 2015 |
| Creators | Vácha, Pavel |
| Contributors | Postler, Milan, Kociánová, Iva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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