Nové trendy CSR strategií a jejich aplikace pro lokální strategii vybrané společnosti, včetně možností komunikace / New Trends of CSR Strategies and the Implementation into the Local Strategy of a Chosen Company Including Possibilities of its Communication

Description

This thesis covers topic of actual trends in CSR strategies of the multinationals, especially of the global company Unilever. It presents drivers and bariers to the implementation of the CSR strategies. The goal of this paper is to understand new trends of the corporate social responsibility and sustainablity using the analysis of current TNC strategies. The thesis is divided into the two parts, theoretical based on the literature reading and practical based on PEST analysis, SWOT analysis, survey and the content analysis in order to prove or disprove specified hypotheses.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-198993

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Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198993
Date	January 2012
Creators	Nováková, Kateřina
Contributors	Filipová, Alena, Zeman, Jiří
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess