The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206972 |
Date | January 2015 |
Creators | Vácha, Pavel |
Contributors | Postler, Milan, Kociánová, Iva |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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