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Evaluation on “My pages” for public transport in Värmland : A study on improving the user experience for citizens / Utvärdering av ”Mina sidor” för kollektivtrafik i Värmland : En studie om ökad användarupplevelse för medborgarna

The digitization in public transport is aimed at all citizens, which means that everyone should be able to use IT-based services in a simple way and obtain available information. The purpose of this study is to identify the usability issues that can occur on “My pages” of county-wide bus service. The purpose is to find out the improvements that can be made to the efficiency and user experience on My pages based on the comments of the test participants.  The research questions in this study are: What usability problems can be identified on My pages? What efficiency improvements can be made on My pages based on test participant feedback and how is the user experience perceived by test participants? The methods used during this study are usability testing using eye-tracking equipment, observation, thinking aloud, and structured interview that includes background questions about the participants.  The results are based on the data collection through the test participants. Eight usability issues were identified, and eight improvement points were revealed. Eye-tracking equipment combined with gaze-plots and observation can be used to see how a usability problem arises. Test participants comments when thinking aloud and interviewing give a better understanding of testing behavior.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-84775
Date January 2021
CreatorsMålström, Mikaela
PublisherKarlstads universitet, Handelshögskolan (from 2013)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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