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Vissa saker kommer och går - magasinet består : En kvalitativ studie om värdegenererat innehåll hos det traditionella livsstilsmagasinet.

Objective: The focus of this bachelor thesis is to study what a selection of magazine readers think generates value on the reading experience of a traditional lifestyle magazine. Furthermore create an deeper understanding of these values.  Method: Qualitative interviews was used as the method to investigate the participants' view of the user experience when reading a lifestyle magazine paper. Seven interviews were conducted with people who prefer the traditional newspaper.  Results: The results of this study show that it may be to early to talk about the print magazines dead. The physical and mental feeling that appear from reading a lifestyle paper magazine is almost impossible to implement in the digital version. Our results show that some of the underlying causes that lead to a the choise of the print magazine depends on the structure, the reading experience and the qualitative content that appears to be difficult to emulate on the web.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-57422
Date January 2016
CreatorsSvensson, Kajsa, Dahlgren, Jenny
PublisherLinnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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