The work deals with internet commerce. It includes analysis and design their own e-shop. The aim was to bring the marketing plan for market entry, assess the achievements and propose a procedure to other years. It can be familiar with basic knowledge about internet marketing, internet business analysis in comparison with the stone business. These general theoretical and practical knowledge is given to about half the work. In the second half is giving its own Internet business, the introduction of the marketing and promotion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222007 |
| Date | January 2009 |
| Creators | Žák, David |
| Contributors | Taševský, Pavel, Kříž, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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