In this diploma thesis, I have compiled methods and stances used in destination management. Furthermore, the destination management in the touristic region of East Moravia is analysed using the method of in-person interviews with the repre-sentatives of organisations which are working on different levels in the field of destination management. Based on those interviews, a St. Galler model is imple-mented in the destination which represents a new model for managing destina-tions of the third generation. After that, the presumptions for the use of the model in random touristic destinations are identified.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189538 |
| Date | January 2015 |
| Creators | Kloudová, Eva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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