The thesis deals with effiency of marketing communications tools used with focus on preschool children. In the thesis are described ways of brain processing of stimuli at preschool age, behavior, ways of education, and view of marketing on children. In analytical part there is tested the strength dependence of relationships between factors: parent, child, sales promotion, audiovisual advertising on television.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:257341 |
| Date | January 2016 |
| Creators | Juráková, Elena |
| Contributors | Linhart, Zdeněk, Libor, Libor |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0172 seconds