This Master's thesis deals with analysis of chocolate confectionery market in the United Kingdom. The methodology used to bring a complex picture about the main trends is retail scan data analysis accompanied by consumer panel and consumer research. As a result, this work provides a detailed mapping of chocolate confectionery market environment and elaborates a set of recommendations for marketing orientation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201756 |
| Date | January 2015 |
| Creators | Kiš Bandiová, Alexandra |
| Contributors | Koudelka, Jan, Siwiec, Peter |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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