The aim of this diploma thesis is creation of competitive strategy of business company. The thesis analyses current state of company, its subject of enterprise is sale of replacement parts and equipment for agricultural machinery. It analyses influence of the external and internal environment on the company. Further was made the marketing research. The strategic targets are determined from the obtained data. The thesis contains proposal of competitive strategy and its time schedule.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:412958 |
| Date | January 2010 |
| Creators | Rozmarínová, Magdalena |
| Contributors | Nedoma,, Miroslav, Nedoma,, Miroslav, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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