The thesis titled Development of competitiveness of company deals with arrangements for a café in the city center leading to the strengthening of its competitiveness. First, it analyzes the internal and external environment and evaluates customer satisfaction questionnaire. The results of these analyzes are summarized in the SWOT analysis. Based on the information measures are proposed, which should contribute to increasing the competitiveness of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223858 |
| Date | January 2013 |
| Creators | Horká, Lenka |
| Contributors | Mucha, Martin, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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