The historical socio-political development of South Africa renders a unique environment in respect of
the influence of ‘Western’ cultural values impacting on ‘African’ values. This papers sets out to reflect
on the values held by African youth based on a pre-existing ‘Western’ scale. In the first instance the
nature of values is considered with a particular focus on group and organisational interaction. This is
followed by the consideration of ‘African’ realities and their impact on trends towards convergence and
divergence of values. The third part of the paper reflects on data collected from 182 young Africans by
considering the nature and validity of value clusters. Overall the data provide mixed results in thatclusters show different levels of cohesiveness (reliability) and importance. The most cohesive‘environment’ cluster is deemed least important while the least reliable clusters of ‘family life’ and‘lifestyle’ are deemed significantly more important. Although more reliable as clusters, the ‘job andwork’ and ‘social and community’ clusters are deemed more important.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000398 |
| Date | 28 November 2008 |
| Creators | Soontiens, W, De Jager, JW |
| Publisher | African Journal of Business Management |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | |
| Rights | South African Journal Business Management |
| Relation | South African Journal of Business Management |
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